The mission of AMDM is to deliver high quality content; featuring music, sport and entertainment news, to over 500 million young mobile-first Africans aged 25 years and below (Gen Z), while providing entertainers, atheles, sporting brands, franchises and advertisers with an opportunity to engage with their fanbase, African mobile phone users and over 500 million young eyeballs.

The World Bank and the African Development Bank estimates there are over 650 million mobile phone users in Africa. AMDM work with major Telecoms Operators in Africa, such as: MTN, AIRTEL, GLO, VODACOM, ORANGE & others